A longer story.
I grew up rearranging things — books on shelves, posters on walls, frames in my head. I didn't know it was design until much later. By the time I picked up Photoshop I'd already been doing the work for years; the software just gave the habit a name.
My main practice is AI filmmaking, motion graphics, and graphic design — short films, title work, key art, posters, and brand systems. I sometimes build websites for the right project, but the heart of the studio is moving image and design. Most days look like a mix of prompting, animating, and obsessing over a single frame.
Restraint is a feature. The smallest version of an idea is almost always the strongest one. I'd rather ship one thing that lands than ten things that don't. Almost everything I admire was made by someone who was willing to remove their second-favourite idea.
Directing a new AI short, designing posters for two unannounced projects, and exploring motion-graphic systems for brands that want to feel cinematic. Saying no a lot. Saving the yeses for things that are worth making.
Selected experience
- 2025Directing AI-generated short films — concept, prompts, edit, and score handled end to end.
- 2024Expanded into motion graphics — title sequences, brand films, and social cut-downs.
- 2023Built out a poster and key-art practice for music, film, and lifestyle brands.
- 2021Started independent studio practice — design, motion, and direction only.
- 2018Lead designer at a creative studio. Learned how to defend an idea past round three.
- 2012Senior designer — leading brand and editorial work for agencies across the region.
- 2008Mid-weight designer — first time owning whole identity systems end to end.
- 2003Started out as a junior designer, learning the craft one revision at a time.