No. 01Brandfreelance brand designer UK EU8 min read·May 2026
Most European founders looking for a freelance brand designer in the UK or EU end up shortlisting three kinds of people: a London studio quoting £40k for a six-week identity, a junior on Fiverr with a Behance mood board, and an independent operator who sits somewhere in the middle. This piece is for the founders and agency producers in that middle: people who want studio-grade brand work without the studio overhead, run remotely, billed in EUR or GBP.
Inside this piece
- 01What 'brand design' actually means in 2026
- 02Working across UK, EU and UAE timezones
- 03Contract, IP and invoicing for EU clients
- 04Picking the right freelancer
- 05Ready to brief a project?
No. 02FilmAI brand films9 min read·April 2026
AI brand films stopped being a novelty in 2025. Right now I'm shipping 30-second hero films for European fashion, food and fintech brands for roughly one tenth of what the same script would cost as a live shoot. This is what the workflow actually looks like.
Inside this piece
- 01When AI film is the right call
- 02The pipeline I use
- 03Licensing and the EU AI Act
- 04How to brief one
No. 03ProductUI UX design for startups7 min read·March 2026
Most pre-seed founders ask for 'a designer' when what they actually need is three different things sequenced over three months. Here's the order I run for UI/UX design for startups heading into a seed raise.
Inside this piece
- 01Month 1 — the landing page
- 02Month 2 — the onboarding flow
- 03Month 3 — the design system
- 04What to skip until Series A
- 05Working with one freelance designer vs an agency
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