any work offer
A portfolio of brand systems, websites & AI-driven films
by a multidisciplinary designer based in the UAE
/Developer · Filmmaker
A curated set of projects across product design, brand systems, and motion. Each one was an exercise in restraint — figuring out what to remove until only the idea was left.
stories told with the next-gen of cameras
pure magic i
First film in the Britannia Pure Magic campaign — setting the indulgence ritual.
pure magic ii
Second beat of the Pure Magic campaign — the bite, the smile, the brand.
pure magic ii · female cast
Female-cast cut of the Pure Magic second film — same ritual, new lead.
pure magic iii
Third film of the Pure Magic campaign — the world widens around the product.
pure magic iv
Closing film of the Pure Magic campaign — the payoff frame.
chompers
The full-length Chompers cut — every gag, every bite, every wide grin. A Pixar-flavoured AI animated short directed end to end.
daawat
An Eid Mubarak brand film crafted for Daawat Basmati Rice — warm family moments, festive tables and the aroma of celebration, directed end to end with AI.
roadhouse
A Road House-style bar brawl — fists, broken glass and slow-mo swagger, performed by me and staged end to end with AI.
sparta
A cinematic AI action short — directed, prompted, edited and scored end to end.
midnight
A Pixar-flavoured animated short, generated end to end with AI tools and a lot of patience.
wayfarers
Second helping of mayhem — louder, faster, and even less polite than the first.
primate
A character study of a primate that is a little too aware of the camera.
composite
An experimental motion piece — layers learning to move, frame by generated frame.
four disciplines,
one obsession
with craft.
Logos, systems, and the visual rules that make a brand recognisable from across the room.
Interfaces designed around behaviour, not screenshots. Flows, friction, and the small moments.
Production-grade React builds, hand-coded where it counts, performant on the slowest connection.
Short-form cinematic work directed with generative tools — concept to post, end to end.
a short version of
a longer story.
I started designing because I was bad at drawing but obsessed with how things were arranged on a page. That obsession turned into a career building brands, products, and now films.
Today I work with founders, studios, and ambitious teams who care about craft. Most of my projects sit somewhere between identity and product — a logo that has to work as an app icon, a website that has to feel like a brand film.