any work offer
Brand identity, packaging & web design — plus AI-driven films
by a multidisciplinary designer based in Dubai, UAE
/Developer · Filmmaker
A curated set of projects across product design, brand systems, and motion. Each one was an exercise in restraint — figuring out what to remove until only the idea was left.
stories told with the next-gen of cameras
pure magic i
First film in the Britannia Pure Magic campaign — setting the indulgence ritual.
pure magic ii
Second beat of the Pure Magic campaign — the bite, the smile, the brand.
pure magic ii · female cast
Female-cast cut of the Pure Magic second film — same ritual, new lead.
pure magic iii
Third film of the Pure Magic campaign — the world widens around the product.
pure magic iv
Closing film of the Pure Magic campaign — the payoff frame.
chompers
The full-length Chompers cut — every gag, every bite, every wide grin. A Pixar-flavoured AI animated short directed end to end.
daawat
An Eid Mubarak brand film crafted for Daawat Basmati Rice — warm family moments, festive tables and the aroma of celebration, directed by Arun Joseph Francis with AI support throughout the process. Special thanks to Arun for the direction, feedback, and teamwork.
roadhouse
A Road House-style bar brawl — fists, broken glass and slow-mo swagger, performed by me and staged end to end with AI.
sparta
A cinematic AI action short — directed, prompted, edited and scored end to end.
midnight
A Pixar-flavoured animated short, generated end to end with AI tools and a lot of patience.
wayfarers
Second helping of mayhem — louder, faster, and even less polite than the first.
primate
A character study of a primate that is a little too aware of the camera.
composite
An experimental motion piece — layers learning to move, frame by generated frame.
four disciplines,
one obsession
with craft.
Logos, systems, and the visual rules that make a brand recognisable from across the room.
Interfaces designed around behaviour, not screenshots. Flows, friction, and the small moments.
Production-grade React builds, hand-coded where it counts, performant on the slowest connection.
Short-form cinematic work directed with generative tools — concept to post, end to end.
a short version of
a longer story.
I started designing because I was bad at drawing but obsessed with how things were arranged on a page. That obsession turned into a career building brands, products, and now films.
Today I work with founders, studios, and ambitious teams who care about craft. Most of my projects sit somewhere between identity and product — a logo that has to work as an app icon, a website that has to feel like a brand film.