00P / Film · 2026

Britannia · Pure Magic

ClientBritannia Arabia

Year2026

RoleDirector · Designer · Animator

DeliverablesFilms · Social · Product Motion · Edit

Overview

A full campaign for Britannia Pure Magic biscuits — four hero films, a female-cast cut, and social posts built around the product window. One indulgent ritual, shot, animated and packaged for film, feed and shelf.

Discipline

Films · Social · Product — film work for Britannia Arabia, 2026.

Deliverables

Films · Social · Product Motion · Edit

“Pure indulgence, in motion.”

00 — Product WindowProduct-focused social cut — the hero window on Pure Magic.

Motion

01 — Film 1Opening film — setting the indulgence ritual.

02 — Film 2The second beat — pure magic, in moment.

02b — Film 2 · Female CastFemale-cast variant of the second film.

03 — Film 3The third film — building the world around the bite.

04 — Film 4Closing film — the payoff frame.

Identity build

05 — Archetypes PostSocial post — character archetypes around Pure Magic.

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