ramees.
00Z / Brand · 2026

Zesti

ClientZesti Beverages
Year2026
RoleBrand Designer · Art Director
DeliverablesIdentity · Logo Build · Packaging · Campaign Imagery · OOH
Overview

A playful cold-pressed juice brand built for the shelf and the street — custom logotype, flavour-led bottle system, social-first lifestyle photography and bold out-of-home visuals that make every variant feel instantly recognisable.

Discipline

Brand Identity · Campaign · Packaging — brand work for Zesti Beverages, 2026.

Deliverables

Identity · Logo Build · Packaging · Campaign Imagery · OOH

“Real fruit. Real good.”
Motion
00 — Brand FilmLaunch motion piece introducing Zesti through flavour, movement and handheld product energy.
Identity build
Early hand-drawn exploration shaping the soft, juicy letterforms and the splash-like dot system.
01 — Logo SketchesEarly hand-drawn exploration shaping the soft, juicy letterforms and the splash-like dot system.
Final typography system — custom Zesti display lettering supported by bold headlines and clean body copy.
02 — Logo Build & TypeFinal typography system — custom Zesti display lettering supported by bold headlines and clean body copy.
Full identity system — logotype, tagline lockup, colour palette (Indigo, Ripe Blueberries, Lingonberries, Birch Leaves) and packaging usage.
02b — Logo Build & Brand GuidelinesFull identity system — logotype, tagline lockup, colour palette (Indigo, Ripe Blueberries, Lingonberries, Birch Leaves) and packaging usage.
Packaging system
Core bottle family across Apple & Feijoa, Apple & Blueberry, Mango and Strawberry — unified structure, flavour-first colour.
03 — Packaging SystemCore bottle family across Apple & Feijoa, Apple & Blueberry, Mango and Strawberry — unified structure, flavour-first colour.
Hero campaign image bringing all four variants into one energetic social frame with sky-led perspective.
04 — Flavour WorldHero campaign image bringing all four variants into one energetic social frame with sky-led perspective.
Campaign imagery
Youthful lifestyle direction for the Mango variant — casual styling, bright daylight and product-forward framing.
05 — Lifestyle ImageryYouthful lifestyle direction for the Mango variant — casual styling, bright daylight and product-forward framing.
Group lifestyle moment across all four variants — maximalist retro interior, gen-z casting and product-first hero framing.
05b — Campaign ImageryGroup lifestyle moment across all four variants — maximalist retro interior, gen-z casting and product-first hero framing.
Campaign imagery
Low-angle Strawberry hero shot — direct handoff composition designed for launch posts and thumbnail moments.
06 — Product HeroLow-angle Strawberry hero shot — direct handoff composition designed for launch posts and thumbnail moments.
Motion
07 — Product ReelSecond cut focused on bottle lineup, pack presence and fast flavour transitions.
Outdoor rollout
Variant-led outdoor rollout — flavour walls built as a modular series with repeated word shapes and strong bottle silhouettes.
08 — OOH SeriesVariant-led outdoor rollout — flavour walls built as a modular series with repeated word shapes and strong bottle silhouettes.
Expanded street-facing campaign showing the packaging hierarchy, master logo scale and flavour messaging in one clean system.
09 — Billboard CompositionExpanded street-facing campaign showing the packaging hierarchy, master logo scale and flavour messaging in one clean system.
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