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Chic Chic Chips
000 / Brand · 2026

Chic Chic Chips

ClientChic Chic · Paris
Year2026
RoleBrand Designer · Art Director
DeliverablesIdentity · Packaging · Campaign
Overview

A luxury packaging identity for a Parisian crafted-chip house — burgundy foil, gold foil typography, and a beret-meets-fleur-de-lis mark built for the gifting aisle.

Discipline

Brand Identity · Packaging — brand work for Chic Chic · Paris, 2026.

Deliverables

Identity · Packaging · Campaign

“The gift of chic.”
Identity build
Primary wordmark with a burgundy beret and fleur-de-lis seal.
01 — LogoPrimary wordmark with a burgundy beret and fleur-de-lis seal.
A high-contrast Parisian display face paired with editorial italic.
02 — TypographyA high-contrast Parisian display face paired with editorial italic.
Bordeaux Rouge, Or Champagne, Crème Ivoire, Noir Minuit.
03 — PaletteBordeaux Rouge, Or Champagne, Crème Ivoire, Noir Minuit.
Interlocking CC monogram for foil-stamped surfaces and tissue.
04 — PatternInterlocking CC monogram for foil-stamped surfaces and tissue.
Packaging system
Sel de Mer, Truffe Noire, Fromage Blanc — three foil finishes.
05 — PackagingSel de Mer, Truffe Noire, Fromage Blanc — three foil finishes.
The Gift of Chic — burgundy keepsake box with gold ribbon.
06 — GiftingThe Gift of Chic — burgundy keepsake box with gold ribbon.
Un geste très chic — launch poster for the Truffe Noire edition.
07 — CampaignUn geste très chic — launch poster for the Truffe Noire edition.
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